A brand experience project that translated core brand values into a validated travel journal app through concept development, prototyping, and user research.
New Service Development | Subaru
Service Development
A website design project for UCC’s U.S. market, covering visual direction, information architecture, UI design, and design team coordination.
Corporate Website | UCC
Website Design, Localization
A U.S. market research project combining qualitative and quantitative methods to uncover consumer perceptions, behaviors, and preferences for Japanese character merchandise.
Research | Mitsubishi Tradings
Quantitative and Qualitative Research
Brand Localization Through User Research
Research for Localization | California Wine Institute
User Research / Localization
A design sprint project for Otsuka Holdings, developing and refining a guided matcha meditation experience to support habit-building.
New Service Development | Ekkomi
User Research / Design Sprint / Localization