To better understand the overall service, we started by identifying the process flow in a workshop, pinpointing potential pain points, and deciding on key focus areas. We concluded that enabling users to experience the benefits of continued use and ensuring meditation is accessible for beginners were essential goals. The entire team iterated ideas and refined them to achieve this vision.
The ideas generated by the team were incorporated into the service flow, and we developed an app prototype for user testing. We worked closely with the client to ensure the features to be validated were clearly communicated and aligned with the user's needs.
To validate the concept, we had target users test the prototype and provide feedback. Given that continued use in daily life is critical for ekkomi, we asked users to engage with the service over the course of a week, in addition to the initial interview, to gather comprehensive insights on their reactions and experiences.
