To better understand the overall service, we started by identifying the process flow in a workshop, pinpointing potential pain points, and deciding on key focus areas. We concluded that enabling users to experience the benefits of continued use and ensuring meditation is accessible for beginners were essential goals. The entire team iterated ideas and refined them to achieve this vision.
Building on the ideas generated by the team, I translated the concepts into a service flow and developed an app prototype for user testing. I worked closely with the client to define the key features and experiences to validate, and refined the prototype accordingly.
I conducted user testing with target users to evaluate both the service concept and the prototype. Because continued use in daily life was critical to ekkomi, the study included not only an initial interview but also a one-week trial period. I gathered and synthesized feedback on users' reactions, behaviors, and overall experience to identify opportunities for improvement.
Based on insights from the user testing, I worked with the client and team to refine the service concept through ideation workshops, translating user feedback into improvements to the overall experience.
I also planned and produced an onboarding video to help users understand the product and get started smoothly. I was involved throughout the process, from planning and preparation to filming and editing. The final video was designed to appear when users first launched the app.
