Defining the Design Direction
We began by exploring the overall visual direction of the website, considering how to communicate UCC’s brand identity while creating the right impression for the U.S. market.
I created several mood boards exploring elements such as typography, photography, color, and layout, and worked with the project team to define the design direction. The goal was to maintain a sense of credibility as an established company while creating a more approachable, visually engaging experience.
Based on the selected direction, I then developed wireframes for the website. I organized a wide range of content, including corporate information, products, and brands, into a clear information structure that would help users easily find and access the information they needed.
Bringing the Website to Life
Based on the established visual direction and wireframes, I designed the UI for key pages and developed design rules to ensure consistency across the website.
As production progressed, I also collaborated with external designers, sharing the design direction, reviewing their work, and providing feedback. With multiple designers contributing to the project, I provided design direction to ensure that the original concept and brand impression remained consistent throughout the site.
